Why Market Definition Matters

lock Member-only access_time 2024-07-17T14:07:40.733Z face Vinayak Buche
Whether you're a start-up or an established company, how you define your market can make or break your success. Get it right, and you're on a path to growth and prosperity. Get it wrong, and, well, things can go south pretty quickly. Let's talk about the risks of defining your market too broadly or ...

Leadership: The problem isn’t learning, it’s unlearning!!

access_time 2024-07-12T03:12:34.071Z face Vinayak Buche
“Leadership and Learning are indispensable to each other” is a quote taken from John F. Kennedy’s final undelivered speech, intended for that fatal day at Dallas in 1963. I am not too sure if this statement was intended for political leaders of those times or the Business leaders. Whomsoever this ma...

5 Technology Trends Microsoft Missed in the 21st Century

access_time 2024-07-10T05:51:22.489Z face Vinayak Buche
At the start of the 21st century, Microsoft was a dominant force in the technology world, with its software integral to nearly all computer-based activities. In 2000, Bill Gates chose his long-serving deputy, Steve Ballmer, to take over leadership at Microsoft. Microsoft missed the mark on the five...

Understanding the Curse of Knowledge: Simplify your message

access_time 2024-07-10T05:32:21.382Z face Vinayak Buche
Imagine a scenario where a tech-savvy individual is trying to help a relative who is not comfortable with technology to use a smartphone. Does this sound familiar? Does it happen at your homes? The tech-savvy person might take for granted the knowledge of swiping, long-pressing, or using various app...

Apple was never competing with Blackberry

access_time 2024-07-07T17:19:38.024Z face Vinayak Buche
When Apple unveiled the iPhone in 2007, it was not just introducing a new product - it was revolutionizing an entire industry. While many viewed the iPhone as a direct competitor to established players like BlackBerry, the reality was far more transformative. Apple was not simply competing in the ex...