Whether you're a start-up or an established company, how you define your market can make or break your success. Get it right, and you're on a path to growth and prosperity. Get it wrong, and, well, things can go south pretty quickly. Let's talk about the risks of defining your market too broadly or ...
“Leadership and Learning are indispensable to each other” is a quote taken from John F. Kennedy’s final undelivered speech, intended for that fatal day at Dallas in 1963. I am not too sure if this statement was intended for political leaders of those times or the Business leaders. Whomsoever this ma...
At the start of the 21st century, Microsoft was a dominant force in the technology world, with its software integral to nearly all computer-based activities. In 2000, Bill Gates chose his long-serving deputy, Steve Ballmer, to take over leadership at Microsoft. Microsoft missed the mark on the five...
Imagine a scenario where a tech-savvy individual is trying to help a relative who is not comfortable with technology to use a smartphone. Does this sound familiar? Does it happen at your homes? The tech-savvy person might take for granted the knowledge of swiping, long-pressing, or using various app...
When Apple unveiled the iPhone in 2007, it was not just introducing a new product - it was revolutionizing an entire industry. While many viewed the iPhone as a direct competitor to established players like BlackBerry, the reality was far more transformative. Apple was not simply competing in the ex...