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Understanding the Curse of Knowledge: Simplify your message
access_time 2024-07-10T05:32:21.382Z face Vinayak Buche
Imagine a scenario where a tech-savvy individual is trying to help a relative who is not comfortable with technology to use a smartphone. Does this sound familiar? Does it happen at your homes? The tech-savvy person might take for granted the knowledge of swiping, long-pressing, or using various app...
Apple was never competing with Blackberry
access_time 2024-07-07T17:19:38.024Z face Vinayak Buche
When Apple unveiled the iPhone in 2007, it was not just introducing a new product - it was revolutionizing an entire industry. While many viewed the iPhone as a direct competitor to established players like BlackBerry, the reality was far more transformative. Apple was not simply competing in the ex...
The New Age Dilemma: Sustainable vs. Transient Competitive Advantage
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2024-07-06T10:41:43.688Z
face Vinayak Buche
The New Age Dilemma: Sustainable vs. Transient Competitive Advantage In today's fast-paced business world, the landscape of competitive advantage is rapidly evolving. Companies that once enjoyed a steady market dominance are now facing the pressing need to continuously innovate to stay ahead. The tr...
Overcoming Marketing Myopia: Seeing the Bigger Picture
access_time 2024-07-03T10:01:50.147Z face Vinayak Buche
Overcoming Marketing Myopia: Seeing the Bigger Picture In 1960, Theodore Levitt wrote a ground breaking article in the Harvard Business Review introducing the concept of "marketing myopia." that can lead to business failures. Levitt's insights have since become a cornerstone of modern marketing, emp...
The Perfect Pair: Why Your Business Needs Both Selling and Marketing
access_time 2024-07-03T02:09:39.431Z face Vinayak Buche
The Perfect Pair: Why Your Business Needs Both Selling and Marketing In the world of business, the terms "selling" and "marketing" are often used interchangeably. However, these two concepts, while closely related, are distinct disciplines that play unique roles in the success of a business. Underst...