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5 Technology Trends Microsoft Missed in the 21st Century
access_time 2024-07-10T05:51:22.489Z face Vinayak Buche
At the start of the 21st century, Microsoft was a dominant force in the technology world, with its software integral to nearly all computer-based activities. In 2000, Bill Gates chose his long-serving deputy, Steve Ballmer, to take over leadership at Microsoft. Microsoft missed the mark on the five...
Understanding the Curse of Knowledge: Simplify your message
access_time 2024-07-10T05:32:21.382Z face Vinayak Buche
Imagine a scenario where a tech-savvy individual is trying to help a relative who is not comfortable with technology to use a smartphone. Does this sound familiar? Does it happen at your homes? The tech-savvy person might take for granted the knowledge of swiping, long-pressing, or using various app...
Apple was never competing with Blackberry
access_time 2024-07-07T17:19:38.024Z face Vinayak Buche
When Apple unveiled the iPhone in 2007, it was not just introducing a new product - it was revolutionizing an entire industry. While many viewed the iPhone as a direct competitor to established players like BlackBerry, the reality was far more transformative. Apple was not simply competing in the ex...
The New Age Dilemma: Sustainable vs. Transient Competitive Advantage
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2024-07-06T10:41:43.688Z
face Vinayak Buche
The New Age Dilemma: Sustainable vs. Transient Competitive Advantage In today's fast-paced business world, the landscape of competitive advantage is rapidly evolving. Companies that once enjoyed a steady market dominance are now facing the pressing need to continuously innovate to stay ahead. The tr...
Overcoming Marketing Myopia: Seeing the Bigger Picture
access_time 2024-07-03T10:01:50.147Z face Vinayak Buche
Overcoming Marketing Myopia: Seeing the Bigger Picture In 1960, Theodore Levitt wrote a ground breaking article in the Harvard Business Review introducing the concept of "marketing myopia." that can lead to business failures. Levitt's insights have since become a cornerstone of modern marketing, emp...