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Quantum Marketing: Mastering The New Marketing Mindset for Tomorrow's Consumers
access_time 2024-08-01T02:00:08.937Z face Vinayak Buche
Marketers will succeed when they complement their creative side with tech savviness. For anyone who wants to know where Marketing in the 21st Century is headed to, Mastering the New Marketing Mindset for Tomorrow's Consumers" authored by Raja Rajamannar is a must have!! After reading this book, I wa...
The Concept of Product Lines: Tata Motors – A Winning Journey
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2024-07-26T17:35:33.47Z
face Vinayak Buche
Tata Motors, a key player in the Indian automotive industry, has significantly increased its market share over the past several years. In 2016, Tata Motors held about 4.6% share of the Indian passenger vehicle market. By FY’24, this figure had grown to approximately 14%, making in India. This impres...
Execution - The Discipline of Getting Things Done
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2024-07-26T03:37:59.45Z
face Vinayak Buche
I was in two minds – whether to post a book summary of “Execution – The Discipline of Getting Things Done” a book that was first published in 2002. A simple thought that struck me – does the two decade old wisdom still hold? I decided to carry out a fact check if some new thinking has emerged in Str...
How Cross-Selling Enhances Customer Retention and Profitability
access_time 2024-07-19T06:02:50.365Z face Vinayak Buche
Read More Cross-selling is a powerful business strategy that focuses on getting the most out of your current customers. Using examples of very successful businesses in India and beyond, we will investigate how cross-selling greatly improves the Customer retention and increases profitability. But bef...
Why Market Definition Matters
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2024-07-17T14:07:40.733Z
face Vinayak Buche
Whether you're a start-up or an established company, how you define your market can make or break your success. Get it right, and you're on a path to growth and prosperity. Get it wrong, and, well, things can go south pretty quickly. Let's talk about the risks of defining your market too broadly or ...