THE LAKE WOBEGON EFFECT In the fictional town of Lake Wobegon, described by American storyteller Garrison Keillor, “all the women are strong, all the men are good-looking, and all the children are above average.” This charming description captures a concept in psychology known as the "Lake Wobegon E...
Stop Oversimplifying: Complexity exists for a Reason In a world where speed and efficiency are increasingly valued, there is a strong tendency to oversimplify complicated topics. Whether in news headlines, social media posts, or even company initiatives, we frequently witness a trend of breaking dow...
vodafone idea's revenue share dilemma Revenue Market Share is more than just a financial metric; it's a reflection of a company's strategic positioning, pricing power, and brand strength. About Revenue Market Share I came across an article in the Economic Times about Vodafone Idea’s revenue market s...
Perfecting your spend to revenue ratio In today’s business world, financial metrics are crucial. They’re not just numbers; they help businesses make smart decisions, plan strategies, and determine success. One important metric is the spend to revenue ratio. This ratio is straightforward but very imp...
In today's competitive business world, Key Account Management (KAM) is essential for companies looking to make the most out of their resources and achieve great returns. KAM is all about carefully choosing and managing key accounts that promise higher profits and long-term growth. This approach is n...