Perfecting your spend to revenue ratio In today’s business world, financial metrics are crucial. They’re not just numbers; they help businesses make smart decisions, plan strategies, and determine success. One important metric is the spend to revenue ratio. This ratio is straightforward but very imp...
In today's competitive business world, Key Account Management (KAM) is essential for companies looking to make the most out of their resources and achieve great returns. KAM is all about carefully choosing and managing key accounts that promise higher profits and long-term growth. This approach is n...
In the ever-evolving landscape of global business, companies are constantly seeking ways to stay ahead of the competition, diversify their offerings, and reduce risk. Tata Technologies' recent expansion into the electric vehicle (EV) and semiconductor sectors serves as a compelling example of strate...
Marketers will succeed when they complement their creative side with tech savviness. For anyone who wants to know where Marketing in the 21st Century is headed to, Mastering the New Marketing Mindset for Tomorrow's Consumers" authored by Raja Rajamannar is a must have!! After reading this book, I wa...
Tata Motors, a key player in the Indian automotive industry, has significantly increased its market share over the past several years. In 2016, Tata Motors held about 4.6% share of the Indian passenger vehicle market. By FY’24, this figure had grown to approximately 14%, making in India. This impres...