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Quantum Marketing: Mastering The New Marketing Mindset for Tomorrow's Consumers
access_time 2024-08-01T02:00:08.937Z face Vinayak Buche
Marketers will succeed when they complement their creative side with tech savviness. For anyone who wants to know where Marketing in the 21st Century is headed to, Mastering the New Marketing Mindset for Tomorrow's Consumers" authored by Raja Rajamannar is a must have!! After reading this book, I wa...
The Concept of Product Lines: Tata Motors – A Winning Journey
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2024-07-26T17:35:33.47Z
face Vinayak Buche
Tata Motors, a key player in the Indian automotive industry, has significantly increased its market share over the past several years. In 2016, Tata Motors held about 4.6% share of the Indian passenger vehicle market. By FY’24, this figure had grown to approximately 14%, making in India. This impres...
Why Market Definition Matters
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2024-07-17T14:07:40.733Z
face Vinayak Buche
Whether you're a start-up or an established company, how you define your market can make or break your success. Get it right, and you're on a path to growth and prosperity. Get it wrong, and, well, things can go south pretty quickly. Let's talk about the risks of defining your market too broadly or ...
5 Technology Trends Microsoft Missed in the 21st Century
access_time 2024-07-10T05:51:22.489Z face Vinayak Buche
At the start of the 21st century, Microsoft was a dominant force in the technology world, with its software integral to nearly all computer-based activities. In 2000, Bill Gates chose his long-serving deputy, Steve Ballmer, to take over leadership at Microsoft. Microsoft missed the mark on the five...
Apple was never competing with Blackberry
access_time 2024-07-07T17:19:38.024Z face Vinayak Buche
When Apple unveiled the iPhone in 2007, it was not just introducing a new product - it was revolutionizing an entire industry. While many viewed the iPhone as a direct competitor to established players like BlackBerry, the reality was far more transformative. Apple was not simply competing in the ex...