vodafone idea's revenue share dilemma Revenue Market Share is more than just a financial metric; it's a reflection of a company's strategic positioning, pricing power, and brand strength. About Revenue Market Share I came across an article in the Economic Times about Vodafone Idea’s revenue market s...
Marketers will succeed when they complement their creative side with tech savviness. For anyone who wants to know where Marketing in the 21st Century is headed to, Mastering the New Marketing Mindset for Tomorrow's Consumers" authored by Raja Rajamannar is a must have!! After reading this book, I wa...
Tata Motors, a key player in the Indian automotive industry, has significantly increased its market share over the past several years. In 2016, Tata Motors held about 4.6% share of the Indian passenger vehicle market. By FY’24, this figure had grown to approximately 14%, making in India. This impres...
Whether you're a start-up or an established company, how you define your market can make or break your success. Get it right, and you're on a path to growth and prosperity. Get it wrong, and, well, things can go south pretty quickly. Let's talk about the risks of defining your market too broadly or ...
At the start of the 21st century, Microsoft was a dominant force in the technology world, with its software integral to nearly all computer-based activities. In 2000, Bill Gates chose his long-serving deputy, Steve Ballmer, to take over leadership at Microsoft. Microsoft missed the mark on the five...