Overcoming Marketing Myopia: Seeing the Bigger Picture In 1960, Theodore Levitt wrote a ground breaking article in the Harvard Business Review introducing the concept of "marketing myopia." that can lead to business failures. Levitt's insights have since become a cornerstone of modern marketing, emp...

The Perfect Pair: Why Your Business Needs Both Selling and Marketing In the world of business, the terms "selling" and "marketing" are often used interchangeably. However, these two concepts, while closely related, are distinct disciplines that play unique roles in the success of a business. Underst...