Launch your Graphy
There are no items in your cart
Add More
Add More
| Item Details | Price | ||
|---|---|---|---|
Why Market Definition Matters
lock Member-only
access_time
2024-07-17T14:07:40.733Z
face Vinayak Buche
Whether you're a start-up or an established company, how you define your market can make or break your success. Get it right, and you're on a path to growth and prosperity. Get it wrong, and, well, things can go south pretty quickly. Let's talk about the risks of defining your market too broadly or ...
5 Technology Trends Microsoft Missed in the 21st Century
access_time 2024-07-10T05:51:22.489Z face Vinayak Buche
At the start of the 21st century, Microsoft was a dominant force in the technology world, with its software integral to nearly all computer-based activities. In 2000, Bill Gates chose his long-serving deputy, Steve Ballmer, to take over leadership at Microsoft. Microsoft missed the mark on the five...
Apple was never competing with Blackberry
access_time 2024-07-07T17:19:38.024Z face Vinayak Buche
When Apple unveiled the iPhone in 2007, it was not just introducing a new product - it was revolutionizing an entire industry. While many viewed the iPhone as a direct competitor to established players like BlackBerry, the reality was far more transformative. Apple was not simply competing in the ex...
Overcoming Marketing Myopia: Seeing the Bigger Picture
access_time 2024-07-03T10:01:50.147Z face Vinayak Buche
Overcoming Marketing Myopia: Seeing the Bigger Picture In 1960, Theodore Levitt wrote a ground breaking article in the Harvard Business Review introducing the concept of "marketing myopia." that can lead to business failures. Levitt's insights have since become a cornerstone of modern marketing, emp...
The Perfect Pair: Why Your Business Needs Both Selling and Marketing
access_time 2024-07-03T02:09:39.431Z face Vinayak Buche
The Perfect Pair: Why Your Business Needs Both Selling and Marketing In the world of business, the terms "selling" and "marketing" are often used interchangeably. However, these two concepts, while closely related, are distinct disciplines that play unique roles in the success of a business. Underst...