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Instructor: VINAYAK BUCHELanguage: English
This unit explains how Segmentation, Targeting, and Positioning (STP) help a company decide which customers to focus on and how to stand out in the market. It covers different ways to divide markets, choose the right segments, and build a clear position in customers’ minds. The unit ends with 10 MCQs to help learners recall and strengthen their understanding of the concepts.
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