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Instructor: Vinayak BucheLanguage: English
Synopsis / Abstract
After the Government reduced GST on small cars, Maruti passed on the benefit and sharply lowered prices of its entry-level models. The move triggered a surge in bookings and revived demand in the small-car segment. Hyundai, however, did not follow with aggressive price cuts. This microcase examines how firms use pricing as a strategic lever in competitive markets. It explores price pass-through decisions, demand response, and the risks involved when price becomes the primary tool for market recovery.
Subject | Topic | Framework:
Marketing Management | Pricing Strategy | Price Elasticity & Strategic Price Pass-Through
Learning Objectives:
Duration:
20–25 minutes, Includes: Structured comparison + Elasticity discussions + Advanced Recall MCQ based Test
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