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Instructor: VINAYAK BUCHELanguage: English
This compact, exam-ready course introduces learners to the meaning, scope, influencing factors, and importance of consumer behaviour. It explains how consumers select, purchase, use, dispose of, and evaluate goods, services, ideas, and experiences.
The course includes structured notes, infographic revision material, recall MCQs and Descriptive questions with model answers. It is designed to help BBA and MBA learners understand the topic clearly, revise efficiently, and prepare confidently for university examinations.
Learn live with top educators, chat with teachers and other attendees, and get your doubts cleared.
Our curriculum is designed by experts to make sure you get the best learning experience.
Interact and network with like-minded folks from various backgrounds in exclusive chat groups.
Stuck on something? Discuss it with your peers and the instructors in the inbuilt chat groups.
With the quizzes and live tests practice what you learned, and track your class performance.
Flaunt your skills with course certificates. You can showcase the certificates on LinkedIn with a click.
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