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Instructor: Vinayak BucheLanguage: English
Synopsis / Abstract
India’s car market shows two very different patterns of demand. Maruti believes small cars still represent the core of the market and that recent declines were mainly due to affordability pressures. Hyundai, however, sees a structural shift toward SUVs and more aspirational buyers. Both companies are looking at the same market but identifying different growth segments. This microcase examines how firms interpret customer demand and build strategies around different views of the Indian consumer.
Subject | Topic | Framework: Marketing Management | Market Segmentation and Aspirational Shifts | Behavioral Segmentation
Learning Objectives
Duration: 20 - 25 Minutes, includes Segmentation comparison + Framework Mapping + Advanced Recall MCQ based Test
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