This course explains the three interconnected levels of strategy within an organisation. Learners examine how corporate strategy defines the firm’s overall scope, how business strategy determines the basis of competition, and how functional strategy converts strategic choices into departmental action. The course also highlights the importance of alignment across these levels through concise concepts, comparative summaries, and Indian business examples.

The course includes structured notes, infographic revision material, recall MCQs and Descriptive questions with model answers. It is designed to help BBA and MBA learners understand the topic clearly, revise efficiently, and prepare confidently for university examinations.