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Build foundational skills in analysing the external business environment.
Instructor: VINAYAK BUCHELanguage: English
This academic class note introduces foundational concepts for analysing the external business environment. It explains the PESTEL framework, Environmental Appraisal, ETOP, and Scenario Planning as structured approaches to understanding how external factors influence business conditions. Designed for conceptual clarity, the note is accompanied by a small set of recall-based MCQs to help learners review key ideas and terminology related to environmental analysis in strategic management.
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