Are all your customers truly profitable? Some bring great value to your business, while others may cost more than they give back. "Decoding Customer Profitability" is here to help you uncover the truth about your customers, make smarter decisions, and grow your bottom line.

This course dives into the basics and beyond, showing you how to identify your most valuable customers, manage unprofitable ones, and use data to make informed choices. Whether you're a business owner, manager, or just curious about customer strategy, this course will help you see your customers in a whole new light.

What You'll Learn:

1. Understand Customer Value: Discover how to measure which customers are assets and which might be liabilities.
2. Use Smart Metrics: Learn about tools like Customer Lifetime Value (CLV) and Prospect Lifetime Value (PLV) and how they can predict future success.
3. Retain and Grow Relationships: Get strategies to keep your best customers, grow middle-tier customers, and even decide when to let some go.
4. Balance Costs and Profits: Find out how to manage acquisition and retention costs while maximizing customer profitability.

Why Take This Course?

• Make confident decisions about which customers to focus on and how to manage them.
• Learn practical techniques to improve retention, increase profits, and reduce unnecessary costs.
• Gain insights that can be applied directly to your business to drive sustainable growth.

By the end of this course, you'll have the tools to see your customers not just as buyers but as strategic assets that power your business forward.