Strategic Management — Concept of Strategy

Strategy explains how organizations define long-term direction, position themselves in competitive environments, and deploy resources to achieve sustained performance. This course introduces the foundational concept of strategy and explains how managerial choices connect environmental understanding, organizational purpose, competitive positioning, and coordinated action across the firm. Drawing on the ideas of leading strategy scholars and real managerial illustrations, the course helps learners understand how strategic thinking guides major business decisions in dynamic markets.

The course also includes ten diagnostic questions based on realistic managerial situations. These questions introduce learners to the type of analytical and judgment-based thinking required in our learning pathways and diagnostic assessments.