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Instructor: Vinayak BucheLanguage: English
Synopsis / Abstract
This case explores how Bisleri has expanded beyond its traditional packaged drinking water business into a broader beverage portfolio. The company has introduced products such as soda and flavoured drinks including Limonata, Pop, Rev and Spyci Jeera, along with premium offerings such as Vedica Himalayan Spring Water and Vedica Sparkling Water. Some carbonated beverages have been developed internally by the company’s R&D team, supporting the company’s expansion into related beverage categories.
Subject | Topic | Framework:
Strategic Management | Diversification Strategy | Capability-Based Diversification
Learning Objectives
Duration:
20–25 minutes | Context Discussion + Capability Analysis + Framework Mapping + Advanced Recall MCQ Test
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